Challenge: Amalgamated bank had a strong interest in empowering small businesses so they decided to equip them with tools for greater success. The bank developed several programs and needed a video strategy that showcased their impact on business owners.
Solution: Our team developed several videos that showed the behind-the-scenes of the program. We produced content that highlighted the voices of the businesses, coaches and various participants.
True to its values of being a socially responsible bank, Amalgamated launched programs to assist women and minority business owners. Given an opportunity to see the programs up close, we produced testimonials and insights from the audience it sought to impact.
Amalgamated and NYC Business Solutions collaborated together on workshops that taught business owners about credit and financial management.
Amalgamated showed its commitment to its mission by going the extra step to find and award businesses who are making positive impacts in their community.
