Challenge: The NYC Taxi & Limousine Commission (TLC), in partnership with Medical Transportation Management, Inc (MTM), was seeking to promote a new transportation service for people with disabilities. Before the launch of the program, they sought a strategy to increase awareness.
Solution: Our team developed a video campaign targeting both drivers and disabled passengers. In addition, we integrated the clients new mobile app as a hub for communication between the two audiences.
Accessible Dispatch's purpose is to connect New Yorkers who utilize wheelchairs and other mobility aids with a reliable transportation source around NYC.
The program wanted to appeal to drivers both emotionally and financially. We created a spot to share the social and economic benefits of the program along with the value drivers provide.
Our team provided support throughout the entire process and was there to help consult and deliver valuable content along the way - from inception to market launch.
