PUBLIC HEALTH SOLUTIONS <br> “SMOKE-FREE NYCHA”

PUBLIC HEALTH SOLUTIONS
“SMOKE-FREE NYCHA”

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Challenge: With a new citywide non-smoking policy going into effect, Public Health Solutions (PHS) and New York City Housing Authority (NYCHA) agencies needed a video strategy to inform and educate all NYCHA residents of the coming rule and the impact of its changes.

Solution: Working closely with both agencies, we developed a short documentary film to engage, inform and educate more than 500,000 New York City public housing residents of the implementation of the non-smoking policy.

Smoke-free housing is a right everyone deserves.

Working closely with NYCHA youth and our agency partners, we created a strategy that married filmmaking and social activism. We showed youth leaders from Brownsville, Brooklyn filmmaking skills and allowed their personal stories to set the tone for the video, which delves into the complex issues at hand.

"Prosper Digital TV made magic by bringing our vision to life with our documentary short film. Making this film was such a collaborative and immersive experience."
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