The COVID-19 pandemic transformed communities around New York City. The NYC Department for the Aging recognized an urgent need to provide useful communication about the impact of the virus to the most vulnerable populations. The Prosper Digital TV team was hired to develop critical public service announcements (PSAs) to activate community support for older adults by encouraging volunteerism. The spots also provided information on how neighbors, families and friends can provide effective care for loved ones.
In partnership with the NYC Department for the Aging, we produced:
