Challenge: With a new citywide non-smoking policy going into effect, Public Health Solutions (PHS) and New York City Housing Authority (NYCHA) agencies needed a video strategy to inform and educate all NYCHA residents of the coming rule and the impact of its changes.
Solution: Working closely with both agencies, we developed a short documentary film to engage, inform and educate more than 500,000 New York City public housing residents of the implementation of the non-smoking policy.