Challenge: Fitness enthusiast Robert Troch had a vision to create a new fitness program that provided people with a healthy lift-style void of all the short-term rewards and gimmicks.
Solution: Leveraging our capabilities across brand development, design and marketing, we launched an exciting new program targeting adults 35 and over that infuses Robert’s unique personality and love for superheroes.
Every year, on Roberts birthday, both members of YTLY and the community are invited to his birthday challenge where he takes center stage to demonstrate his fitness ability, showing everyone what it means to be younger than last year.
We use the annal YTLY event as an opportunity to communicate with the core audience by producing meaningful and authentic content.
Creating a different theme every year, we generate buzz for each year's challenge through trailers, promos as well as a full marketing strategy.
With authenticity being an important aspect of the brand, throughout the year we create various types of content to connect with the audience, increasing awareness and membership.
